In a move that you have to admit is AMAZINGLY hilarious, Microsoft has parked an “I’m a PC” kiosk in front of an Apple store. Wow! You got to love the fray that has insued from these ads. Appleinsider reports…
“Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter comical ads from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker’s stores.
AppleInsider reader Tom submits the following photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store.
“It’s a friggin booth where you can record your own I’m a PC video,” he said. “This is outside the Apple Store, Bullring, Birmingham, England.” He added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days.
The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m a Mac, I’m a PC” ads.”
Full article HERE
