The MAC comeback – is it effective?
Here is the answer from APPLE. Does this hit the mark or fall flat?
As always, I welcome your comments.
Here is the answer from APPLE. Does this hit the mark or fall flat?
As always, I welcome your comments.
Ok, the new Mac commercials are out and the one that has me just floored is the Legal Copy one.
Not only is this one funny but what really kills me is that some websites have the transcript of fine print. Here is a snipit of it courtesy of MacJournals.com.
Long-as-Mac says that’s a lot of legal copy, so Hodgman-as-PC decides to show off, telling Mac to watch as he says “PCs are now 100% trouble free:”
Please note: trying to remove registry items on your own is not recommended. It is often difficult to determine which items correspond to which applications, and by attempting to remove items yourself, you might accidentally remove a valid registry item, causing software crashes and errors. If a system registry becomes corrupt because you made a mistake when cleaning out the registry, follow these steps: back up data, back up registry, purchase, download, and install Registry Repair program, quit all programs, scan registry, determine safe registry items to repair/delete/remove, then select ok and repeat if necessary. Also, easy to use PCs can experience difficulty if malware, viruses, or spyware infect your PC’s system. There are 1.5 million signature-based malware detections with 20,000 new ones discovered everyday (based on 2008 reporting). Although some viruses are unavoidable, there are some preventative measures that you can take. When you first get your PC, configure your security settings (including things like Internet firewall, automatic updating, anti-virus, anti-spyware and other malware protection, other Internet security settings, and user account control). Eventually you may have to download and install security patches for your operating system and then as security updates become available download and install again. If your PC does get infected with malware talk to your IT professional first about the risks and benefits of treating the problem on your own. Do not try to remove a virus unless your IT professional has taught you and you understand everything. Ask them if you have any questions. Please see accompanying important information about virus protection on your hardware and software manufacturer’s website. Anyone can sit down and edit photos on their PC as long as their computer is running properly. Please note that proper maintenance, specifically disk defragmentation can take anywhere from minutes to hours to run depending on the size of your hard drive and how fragmented it is. Therefore, editing photos might be postponed if you chose to run maintenance on your computer prior to this act. Please note: your camera driver must be installed on your PC in order to review and edit your photos. Your camera will not work with your PC if the software/drivers are not downloaded first. Editing photos on a PC may be difficult for children under a certain age, or for people who are unfamiliar with how a PC works and how to download camera software and drivers. Also, no PC connected to the Internet is one hundred percent immune to viruses, spyware, adware, and other forms of malware. Once a year, PC users should back up a year’s worth of photos and files to a CD or DVD. Power PC users should start fresh and back up all their files and applications on an external hard drive, then use your original system installer disks to erase, rebuild, and reinstall your operating system from scratch. Therefore, if your PC is not one hundred percent trouble free at least you won’t lose all of your files. PC does not claim ownership of problems that occur from materials or software that you downloaded off the Internet. If your warranty has expired, and your PC is not one hundred percent trouble free, you are not eligible for a refund or replacement under the terms of the warranty. In addition, we cannot help you with software or hardware obtained without a warranty, such as software provided “as is “ or for free. Again, if problems continue, please contact your IT professional.
Yikes, this is funny. So, have at it everyone. Let us know what YOU think.
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I read tonight on Appleinsider that A new string of Microsoft ads are about to come out that portray Apple computers as too expensive.
According to a report by the Associated Press, Microsoft hired Crispin Porter + Bogusky, the ad agency behind the campaign pairing Bill Gates with Jerry Seinfeld, to recruit “unwitting subjects by posing as a market research firm studying laptop purchasing decisions.”
Participants found on Craigslist were given between $700 to $2,000 to buy a computer fitting certain criteria, and were told they could keep the computer they selected.
One participant named Lauren was told to buy a 17″ notebook for less than $1000. She was then filmed entering an Apple Store where she couldn’t find one. Lauren then heads to Best Buy and selects a $699 HP machine running Windows. That experience was turned into a 60 second TV spot for Microsoft after the agency told the buyer that the purpose of the excursion was really to promote Windows.
This all leaves me to ask the question, why didn’t Microsoft do this a while ago when the “I’m a PC, I’m a Mac” commercials first came out? Have to say, all in all this is a really good strategy by Microsoft in these tough economic times.