We like to talk about industry news a lot on the SMACKDOWN. We speculate based on news/blogs from analysts and industry gurus and our own experience with tech. One of the problems with speculating about the future of tech is that unless you are one of the executives at the corporate table, itâs all just guess work. Another problem is that competition and human behavior are unpredictable.
Thatâs immediately what came to mind the other night when I was watching the SciFi channel. Following the new HP add featuring Lauren from the âLaptop Huntersâ and yet another âimages on the screen are not what happens in real lifeâ iPhone add, I saw for the first time the new U2 Blackberry ad. In case you havenât heard, U2 has ended their âpartnershipâ with Apple and have Blackberry sponsoring their upcoming tour. The add ends with prominent, white, sans serif font reading, âBlackberry Loves U2.â
RIM already has the largest market share for cell phones, right? Are marketing shifts like this game changers?
Only time and the buying power of the Worldâs population can tell.